Privacy Policy

Last updated: 19 October 2026.

Who we are

This website, https://eliteboerboels.com, is run by Elite Boerboels, operated by The Wagging Way LLC, 30 N Gould St Ste R, Sheridan, WY 82801, USA. The Wagging Way LLC is responsible for your personal information (the “controller”). For any privacy question or request, email us at info@eliteboerboels.com.

What personal data we collect

Forms and email sign-ups

When you send an enquiry, a reservation request or an application, or when you sign up for news of the next litter or for one of Rui Navarro’s free video lessons, we collect what you enter: usually your first name, email address and, on some forms, your phone number, country, message and the puppy you ask about. We also record the page you sent it from, the ad campaign or link that brought you (UTM parameters and, with your consent where needed, the Google Ads click identifier), your marketing and SMS choices and the time of sending.

Chat

If you use the chat on this website, we keep your messages and any contact details you give us so we can reply.

How you use the website

With your consent where the law requires it (see below), analytics and advertising tags collect information about your visit: pages viewed, device and browser, approximate location (country or city), the website or ad that referred you and actions such as sending a form.

How we use your data and why

To reply to you and handle your enquiry, reservation or purchase (steps you asked for before a contract, and the contract itself). To send you emails about litters, available puppies and Rui’s lessons when you signed up for them or ticked the marketing box (your consent; every email has an unsubscribe link). To send text messages only if you ticked the separate SMS box (your consent). To measure and improve our website and our ads (your consent in the European Economic Area, the United Kingdom and Switzerland; elsewhere our legitimate interest, and you can opt out at any time). To keep records required by law.

Our customer management system, email and messaging

Forms and chat messages go straight to our own customer management system, which runs on Vercel (hosting) and Supabase (database, in the European Union). We send emails through Resend and text messages through Twilio. We use Anthropic’s AI service to help us sort messages and draft replies; our team decides what is sent. These companies process your data only on our instructions.

Cookies, analytics and advertising

This website uses Google Tag Manager to load Google Analytics 4 (how visitors use the site), Google Ads conversion tracking (which ads bring enquiries) and the Meta Pixel (Facebook and Instagram ads: page visits and enquiries).

When you send a form, the Google tag can send your email address and phone number to Google in hashed (scrambled) form to match the enquiry to an ad click (“enhanced conversions”). If you came from a Google ad, the click identifier is kept in your browser for up to 90 days and saved with your enquiry, so that if you later buy a puppy we can tell Google Ads which ad led to the sale.

Where you are matters. If you visit from the European Economic Area, the United Kingdom or Switzerland, none of these analytics or advertising technologies run until you click Accept on our cookie notice. Everywhere else they run by default, and you can switch them off at any time with the Cookie settings link at the bottom of every page; we also honor Global Privacy Control (GPC) signals. We decide which rule applies from your browser’s time zone. Your choice is saved in your browser (local storage, key eb-consent).

Google privacy policy: policies.google.com/privacy. Meta privacy policy: facebook.com/privacy/policy. Analytics data is kept for no longer than 14 months.

Embedded videos and maps

Videos are shown with a preview image from YouTube (Google); the video itself only loads, in privacy-enhanced mode (youtube-nocookie.com), when you click play. Our address links to Google Maps. Once you play a video or open a map, Google’s own privacy policy applies.

Text messages (SMS)

If you enter your mobile number on one of our website forms and submit it after the SMS notice shown next to the Submit button, Elite Boerboels (The Wagging Way LLC) collects your mobile number and a record of your consent. We use them only to text you about your inquiry and our puppies: replies to your questions, availability updates you asked for, reservation and shipping or delivery updates, and appointment reminders.

Message frequency varies with your inquiry. Msg & data rates may apply. Consent to receive text messages is not a condition of purchase.

You can opt out at any time by replying STOP to any of our messages; we will confirm and send no further texts. Reply HELP for help, or email us at info@eliteboerboels.com. You can also ask us to stop texting you by email.

We do not sell, rent or share your mobile number, SMS opt-in data or consent with third parties or affiliates for their marketing or promotional purposes. They are only processed by the service providers that deliver our messages for us, and only to send them. See our SMS consent page for details.

Who we share your data with

We do not sell your personal information for money. We share it only with the service providers named in this policy (Vercel, Supabase, Resend, Twilio, Anthropic, Google and Meta), with transport and veterinary partners when this is needed to deliver a puppy you bought, and with authorities when the law requires it. Under some US state laws, using advertising tags such as the Meta Pixel and Google Ads may count as “sharing” for targeted advertising; you can opt out with the Cookie settings link or a GPC signal.

International transfers

Some of these providers are based in the United States or process data there. Where the law requires it, transfers rely on the European Commission’s standard contractual clauses or the EU-US Data Privacy Framework.

How long we keep your data

Enquiries and conversations: for as long as we are in contact and up to 3 years after the last contact, unless you ask us to delete them earlier. Purchase records: as long as tax and accounting law requires. Marketing emails: until you unsubscribe. Analytics: up to 14 months. Click identifiers in your browser: up to 90 days.

Your rights

You can ask us for a copy of your data, to correct it, to delete it, to restrict or object to its use, or to receive it in a portable format, and you can withdraw your consent at any time (this does not affect what was done before). Residents of US states with privacy laws have similar rights, including the right to opt out of targeted advertising. To use any of these rights, email info@eliteboerboels.com. We will not treat you differently for doing so. You also have the right to complain to your local data protection authority.

Children

This website is not intended for children under 16 and we do not knowingly collect their data.

Security

We use encrypted connections (HTTPS), access controls and reputable providers to protect your data. No system is completely secure, so if we ever learn of a breach that affects you, we will tell you and the authorities as the law requires.

Changes to this policy

We will update this page if the way we use data changes. The date at the top shows the latest version.